Your trade show badge gains you access to all sessions.
Sunday, November 9, 2014
11:00 AM to 12:15 PM Keynote Session: Joint BDNY/IHMRS CEO Panel
1:00 PM to 2:15 PM: Concurrent Sessions
1. Consumer Innovation Forum
The AH&LA Consumer Innovation Forum is a group of executives from brands, owners and management companies that have come together to work on research and education related to distribution and the digital marketplace. This session will review the group's primary areas of work including exploring and documenting consumer deception in support of legislative and policy initiatives to limit confusion in the marketplace, helping hotels understand the many new business models offered by new digital entrants and updating the original Distribution Channel Analysis study originally published in 2012.
Developed by AH&LA’s Consumer Innovation Forum
2. Targeted Recruitment in the Hospitality + Food Services Industry: A Strategic Profession or an Accidental Occupation?
It is well known that many people ‘fall’ into the hospitality industry while doing side jobs on their path to another career, and end up staying. In Europe, however, hospitality has long been considered a ‘profession’ that requires formal training and planning. This panel will address the discrepancies of the global hospitality professional, and critically assess the need for a targeted recruitment strategy for tourism-related professionals of the future. Topics include the value of a hospitality education, trending hiring qualifications, corporate culture, and external recruitment marketing for the industry as a whole.
Developed by AH&LA’s Food & Beverage Committee
3. Do the Math and Interpret the STAR Report
• Steve Hood, senior vice president of research, STR and founding director, SHARE Center
Through a joint effort, the American Hotel & Lodging Educational Institute (AHLEI) and Smith Travel Research (STR) have developed the Certification in Hotel Industry Analytics (CHIA). Geared to revenue managers, general managers, corporate staff, and research professionals, the train-the-trainer session will detail the various types of hotel industry data and how to make strategic inferences based upon that analysis using the CHIA. The CHIA is not US-centric; and it’s beneficial to a global market. The CHIA is based upon four core content areas: Hotel Industry Analytical Foundations, Hotel Math Fundamentals – the metrics used by the hotel industry, Property Level Benchmarking (STAR Reports), and Hotel Industry Performance Reports (Trends, P&L, Pipeline and Destination Reports).
Developed by AHLEI & STR
4. Hotel Energy Management All Stars
Join this award-winning panel of experts as they share success stories and tips on implementing effective and sustainable energy-management hotel systems, including heating and cooling, lighting, laundry, and energy management systems, and much more.
Developed by Green Lodging News
3:00 PM to 4:15 PM: Concurrent Sessions
1. Tweet, Post, and Get Linked(In): Leveraging Social Media for Your Property
• Stacey Ellis, senior director, communications, Kimpton Hotels & Restaurants
• Benji Greenberg, CEO, BCV
Twitter, Facebook, LinkedIn, and other social media platforms are changing the way we interact – and the way we do business. As a hotelier, are you using social media in the most effective way to drive business and increase your visibility? Learn the latest creative strategies and tactics used by industry PR professionals to promote brands and individual hotels. Whether it’s launching a special event, driving rates, managing crises, or promoting your F&B outlets, learn how using social media can drive your visibility and drive more guests to your lobby.
Developed by AH&LA’s Communications Committee
2. Content Marketing: Greet Your Guests and Boost Your Bookings
3. Local Extreme Wage Initiatives: Challenges & Strategies
An in-depth discussion with industry leaders on the front-lines battling local extreme wage initiatives across the country. Despite being bad for business and bad for the very workers they claim to protect, extreme wage initiatives are rapidly spreading across the nation and will undoubtedly come to a city near you. AH&LA and our members are actively engaged representing our industry and interests in these fights, and to tell the positive story of upward mobility and career opportunities in the lodging industry.
Developed by AH&LA’s Government Affairs
4. Gone Platinum! A First-Time Ever Gathering of Leaders of Three LEED Platinum Hotels
Only four lodging establishments in the United States have earned LEED Platinum, the highest of the U.S. Green Building Council’s four ratings for hotels. Three of those hotels will be represented here. What makes them so uniquely efficient and special? The implementation of renewable energy technologies helps but it is a relentless attention to cool design and smart operations that makes these outstanding green hotels.
Developed by Green Lodging News
Monday, November 10, 2014
10:00 AM to 11:15 AM: Keynote Session: Protecting Your Property From Data Breaches
When it comes to hoteliers protecting sensitive data, you need more than just a secure computer system; you need policies and procedures in place for dealing with sensitive digital and hard copy information left by visitors in common areas and guest rooms. Join us for a timely and informative session that will update you on the latest enforcement activities on the state and federal level, and how you can work with qualified security experts to develop and implement best practices and an incident response plan.
Developed by AH&LA Government Affairs
11:45 AM to 1:00 PM: WIL Keynote Session: The Future of the Industry is Now: Netgen Lodging
“Gen Y” professionals are transforming our industry like never before. In this session designed just for them, senior lodging professionals will take on the topics of interest to millennials – nurturing the corporate culture, challenging you to professional and personal growth opportunities, and offering programs to inspire your entrepreneurial spirit. Lodging is not a “one size fits all industry;” learn how fresh ideas and a spirit to excel can help you shape your future!
Developed by AH&LA’s Women in Lodging Executive Committee
1:00 PM to 2:15 PM: WIL Luncheon: Back on My Feet: Changing Lives One, Mile, Job, and House at a Time
Come be inspired by Mary Fitzgerald, the new CEO of Back on My Feet. Launched in 2007 in Philadelphia, BoMF uses running to help those experiencing homelessness change the way they see themselves so they can make real change in their lives that results in employment and independent living. The BoMF story is about overcoming adversity and finding more purpose and passion in your life. It’s about self-worth, self-value, self-confidence and self-esteem. You’ll be inspired with stories of turning struggle and hardship into opportunity and hope.
Developed by Women in Lodging Executive Committee
1:30 PM to 2:45 PM: Concurrent Sessions
1. Networking 2.0 - How to Build Relationships to Build Your Future
Need help building professional relationships? Come listen to our panelists discuss the importance of proper networking and how it has effected them. Also put your new networking insights into action at the Under 30 Gateway's "Not Your Boss's Party."
Developed by AH&LA’s Under 30 Gateway Committee
2. Global Approaches to Diversity + Inclusion in Hospitality as a Business Enabler
Diversity is an assumed ethical good in the modern world, but beyond societal implications, is achieving a diverse management and leadership team a benefit to the business as a whole? This panel will explore how Diversity + Inclusion strategies add value to the guest and ultimately impact the bottom line. Given the international nature of the hospitality industry, experts will discuss the meaning of “diversity” in different parts of the world and how companies with a global spectrum are regionalizing their approach.
Developed by AH&LA’s Human Resources Committee & Georgetown University, School of Continuing Studies
3. The Evolution of Hotel Dining: Past, Present, and Future
In the years following the recession, travelers, both business and leisure, have increasingly gravitated toward more casual, “live like a local” experiences, and away from formal and elitist environments. It is important for hotel executives to consider how this trend can be applied to their on-site food and beverage concepts. This seminar will explore how hotel dining has evolved over the past decade, and the movement more toward comfortable, come-as-you-are environments that don’t trade down on quality and overall sophistication. How this trend will continue to shape hotel dining in the years to come will also be discussed. When done correctly, hotel dining that delivers exceptional and authentic experiences to visiting guests and locals alike can be a huge boon to hotel businesses.
4. The Power of Green Certification—Updates from Lodging’s Leading Certifiers
If there has been one constant during the explosion of interest in green lodging over the last decade, it is the interest in green certification. While some programs have flourished, others have failed to find their sweet spot. In this session, four certification programs will be represented. What makes each program unique? What are each one’s strengths? How is each adapting to an industry that is becoming savvier about sustainability?
Developed by Green Lodging News
3:15 PM to 4:30 PM: Concurrent Sessions
1. Guest technology expectations?
This will be an open format presentation that is interactive with the audience. The first 20 minutes will focus on a brief discussion on where industry IT professionals see the future of guests and their technology within your hotel. Experts will give you their thoughts on where they are spending dollars to enhance the guest experience. The remainder of the session will be an open forum for discussion and questions. The panel of AH&LA tech committee members will be there to ask you on your needs, so that we can better help the AH&LA members, from PCI compliance to Internet. Come out and learn about the AH&LA tech committee and ask your questions. If you have any doubt on where you should spend IT or Audio/Video dollars, this will be the session to join and interact with your AH&LA Tech committee.
Developed by AH&LA’s Technology & E-Business Committee
2. Getting Your Share of the $100+ Billion Spent by Chinese Traveling Abroad
How would you like to do business with the largest group of travelers to move through any society in the history of the world? This group spent $102 billion on international tourism in 2012. This session will review real-life practices hotels, restaurants, and hospitality professionals are utilizing successfully — and sometimes not so successfully — to engage and drive business from independent Chinese travelers. Learn the most cost-effective ways to reach and attract the group that spends and travels like no other: the Chinese.
3. Waste Management Champions Making a Difference
Few organizations are doing more to reduce the volume of waste to landfill while improving the lives of thousands. What are their stories? Their challenges? How can they help your organization? Whether excess soap, shampoo, mattresses, electronics, food waste or more, these speakers will tell you how to reduce your waste stream while simultaneously reducing costs.
Developed by Green Lodging News