International Hotel, Motel + Restaurant Show > The Show > Show Floor Features > Foodservice Pioneering Concept Application Form

Wednesday, June 19, 2013

The Show

Show Floor Features

Foodservice Pioneering Concept Application Form

2013
FOODSERVICE PIONEERING CONCEPT COMPETITION

Media Partner

APPLICATION FORM - DEADLINE: JULY 2, 2013

We are looking for the next great foodservice concept. With no client, no budget, no limitations, what would you design?

The selected concept will be built as a life-sized; working “set” right on the International Hotel/Motel + Restaurant (IHMRS) Exhibition Floor during the show, Nov. 10-12, at the Jacob Javits Center, NYC.

Your model will be an actual, Wi-Fi- enabled gathering place for show attendees looking to network, rejuvenate and log in, but they’ll be doing it in your innovative new foodservice “concept” – and they’ll walk away inspired.

The Mission: Conceive, create and rough-design your most creative idea for the following:

A revenue-generating foodservice concept. It can be suited to a nontraditional location, such as a lobby, a courtyard, hallway, concourse or any high-traffic space not specifically outfitted to foodservice (limited water, no ventilation) OR an innovative concept for a traditional foodservice space. NOTE: Your concept proposal MUST BE BUILDABLE on the IHMRS Show Floor; it will be a scaled model.

The Prize:

IHMRS will provide winner with complimentary travel and hotel accommodations from November 8 – 12 in order to supervise the installation of the winning project and to attend the Show.
In addition to industry recognition, major publicity and signage preshow, during the show and after the show, your winning concept will be featured in a future issue of Foodservice Equipment Reports magazine.
You will have the opportunity to present a seminar at IHMRS.
Video interview with you will run on both FER and the IHMRS websites.
Video of concept with inclusion of equipment.
Lead generation from visitors who visit the concept installation at IHMRS.
Winner will be notified on August 2, 2013.

Name:

Company/Firm:

Position:

Address:

Phone:

E-mail:

Web Address:

1. Concept Narrative. Please address the following in your Concept Narrative:

What is the concept? Why is it different; what makes it innovative? What are the features and benefits? How does the concept serve the client? How does the concept serve customers? How does it solve a problem or fulfill a void or niche? Menu: What food & beverages can it serve? Flexibility: Can this concept change throughout the day, repurpose to different clients, customers or venues? Décor: What materials, color schemes, fabrics, artwork, furniture, lighting, wall covering, and flooring does the concept call for? What are the seating options? Capacity/Throughput Estimate: How many customers can this concept serve? What internet/technology innovations does it include? Consider mobile, diversified uses and capabilities. Can the concept close/lock up/move? What energy-saving aspects are incorporated in your concept (facility and equipment)? How much do you estimate your concept would cost to build in the real world (range is fine)? Footprint: Consider non-traditional locations within a building that use smaller spaces and maximize profits and visibility. (NARRATIVE MUST BE LIMITED TO 1000 WORDS OR LESS.)

2. Concept Sketch

Show us your vision in a four-color rendering

3. Floor Plan & Elevation

w/Equipment List

4. Equipment List

Equipment must be brand generic with multiple possible providers.

5. Booth Set Utility Requirements

Tell us what you will need in terms of Utility Supply (Electric voltages, lighting, etc.) Water and ventilation are not available for the display, but can be "mocked" in.

STATEMENT BY CONTESTANT

In entering the IHMRS Competition for New Foodservice Concept Idea, I attest to the accuracy of the information contained in the application and all accompanying materials. I have thoroughly read all the rules and requirements for the contest and agree to abide by all criteria. I further attest and warrant that I am fully authorized to submit this entry as my own project or on behalf of the designer(s), and that I have the right (1) to utilize the photographs in all promotional matters undertaken by Hospitality Media Group LLC, the IHMRS and the sponsoring organizations, and (2) to assign permission for the use of the photographs in the sponsoring magazines and in the New Foodservice Concept Gallery. Notwithstanding, I agree to indemnify, defend and protect each and any of American Hotel & Lodging Association, New York State Hospitality & Tourism Association, Hotel Association of New York City, Inc., Foodservice Equipment Reports magazine (Gill Ashton Foodservice Media Group)(collectively “Sponsors”) against, and hold each and any of the Sponsors harmless from any and all claims, demands, suits, liability, damages, loss, costs, attorney’s fees and expenses of whatever kind or nature which might result from the competition. While every precautionary measure will be taken to protect all materials entered into the competition, I understand that the Sponsors are not responsible for any materials submitted. I agree to accept the judges’ decision regarding the outcome of this competition.

By checking this box,
I agree to the
“Statement by Contestant”* :

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