Wednesday, April 23, 2014



 Hospitality Leadership Forum - $139 Register Today

Need to recertify for your CHA or CMHS?  Earn up to 16 points by attending IHMRS educational offerings!
Hospitality Leadership Forum – up to 8 points
Sunday IHMRS Seminars – up to 4 points
Monday IHMRS Seminars – up to 4 points

Saturday, November 10, 2012 – Hospitality Leadership Forum (8 sessions):



Hospitality Leadership Forum

9:00 AM to 10:30 AM

Keynote Panel

Keynote: CEO Leadership Panel
Room: 1E10/11


  • John Russell, board member, IHMRS, and chief executive officer, Campus Brands 


  • Kevin Kane, immediate past board chair, Destination Marketing Association International and president & chief executive officer, Memphis Convention & Visitors Bureau
  • Michael Kaufman, past chair, National Restaurant Association and president, Centerplate Restaurant Group   
  • Kirk Kinsell, president, the Americas, InterContinental Hotels Group

10:30 AM to 11:00 AM

Networking Coffee Break


11:00 AM to 12:30 PM

Keynote Panel

Keynote: U.S. Lodging Industry Summit Panel

Room: 1E10/11


  • John Campbell, CHA, general manager, La Jolla Beach & Tennis Club and immediate past chair, American Hotel & Lodging Association


  • Vail Brown, CMHS, vice president, global business development & marketing, Smith Travel Research

  • Steven Lakus, vice president-national accounts, American Express

  • Chris Klauda, vice president, lodging services, D.K. Shifflet & Associates, Ltd.

  • Warren Marr, managing director, PWC

  • R. Mark Woodworth, president, PKF Hospitality Research

12:45 PM to 2:15 PM

Luncheon with Keynote Speaker

Keynote Luncheon: Back to Basics with Anthony Melchiorri
Room: Special Events Hall


  • Anthony Melchiorri, host, Travel Channel’s Hotel Impossible


  • Kristin Muhlner, chief executive officer, newBrandAnalytics
  • David Millili, chief executive officer, Pegasus Solutions
  • Michael Russo, chief technology officer, MICROS Systems Inc.

New technology is appearing every day that can assist hoteliers in earning guest satisfaction and loyalty. While distribution, POS systems, and social media are an investment into the future of your property, they do not replace “The Basics”. At this keynote luncheon, Anthony Melchiorri of Hotel Impossible will help you learn from the experts how to optimize today’s technology, while reviewing key operations benchmarks as solutions and not obstacles in running a more successful hotel.

2:30PM to 3:30 PM

3 Concurrent Sessions

1.  Driving Customers to your Hotel Restaurant with the use of Technology
Room: 1E07


  • Mark V. Lomanno, board member, New Brand Analytics


  • Troy Clarke, director food & beverage, Royal Sonesta Hotel
  • Damian Mogavero, chief executive officer /founder, Avero
  • Andy Labetti, general manager, The Benjamin Hotel NYC

In this interactive session, the panelists will highlight and illustrate the ever growing number of options available to hotel restaurateurs in their drive to increase customer counts and profitability.  With the convergence of increased interaction between customers and both the hotel restaurant and other potential customers, along with the explosion in information available about customer dining preferences and trends, it is imperative that hotel restaurants understand both the data and technology available and how to apply both to insure success.  Our panelists will explain how they are applying these technologies to gain competitive advantage.

2.  From Social Network to Social Business: Tales from the B2B “Social Marketplace”
Room: 1E08

  • Michael Cummings, executive vice president, Kellen Company


  • Michelle Lapierre, senior director, customer experience & social media, Marriott International, Inc.
  • Nathan Egan, founder, chief executive officer, chairman, PeopleLinx LLC
  • Virginia Pettit, associate, practice area communications, Gensler

Social media is rapidly evolving and is becoming mandatory for business to business brand and relationship management. B2B social media impacts perception of your business, thought leadership and provides a direct pipeline to your customers. In this discussion, our panel will help define B2B social media offerings, discuss the strategy and resources it takes to launch and sustain an effective social media campaign, share how they have handled metrics and ROI as well as examine what happens when companies “inherit” technologies such as LinkedIn®, Facebook®, blogs and Twitter® generated by the existing accounts of employees, partners, customers and prospects. How can you tap into all of that social media activity regarding your brand and what should you do with the data?

3.  Reporting Your Hotel Carbon Metrics, Responding to Green RFPs
Room: 1E09


  • Pat Maher, green consultant, American Hotel & Lodging Association and partner, The Maher Group


  • George Favaloro, managing director, PwC
  • Faith Taylor, senior vice president, sustainability & innovation, Wyndham Worldwide
  • Eric Ricaurte, principal, Greenview
  • Maury Zimring, director, corporate responsibility, InterContinental Hotels Group       

Over the last 18 months, the World Travel & Tourism Council and the International Tourism Partnership, along with more than 20 hotel companies, have come together and developed standard metrics for hospitality carbon reporting. Come learn the just released industry-wide common unified language for hotels reporting carbon footprints on meetings and/or hotel stays. You’ll also learn strategies to start applying immediately, particularly when responding to Request for Proposals (RFPs).

3:45 PM to 4:45 PM

3 Concurrent Sessions

1. Talent Acquisition through Social Media
Room: 1E09


  • Greg Smith, executive vice president of human resources, Denihan Hospitality Group


  • Wendy Crudele, vice president, employee relations, Walt Disney Company
  • Ashli Johnson, managing partner, Urbane Hospitality Group
  • Andria Ryan, attorney at law, Fisher Phillips LLP

Social media has truly redefined the recruitment process for the hospitality industry.  Now that our industry is experiencing some economic recovery, hospitality organizations must learn to leverage social media to acquire the best and brightest workers. Candidates must also use the influence and reach of social networking as a means for securing the best opportunities. Does your organization have the systems in place to attract, engage and retain the most qualified candidates? How can you or your organization benefit from implementing best practices in this arena? This seminar will offer diverse perspectives from industry experts that will enable hospitality professionals at all levels to fully prepare for the new era in talent management, and to gain competitive advantage during this time of increased growth.

2.  The Brand Connection
: 1E07


    • Michelle Finn, senior vice president, hospitality brands, ST Media Group


  • Tim Dixon, president, Dixon Development
  • Roger G. Hill, II, chief executive officer/chairman, Gettys
  • George L. Scammell, ASID, IIDA, vice president global design, development, planning, and construction, Wyndham Worldwide Corporation

Brand is the personality that identifies a product and how it relates to its customers. With an influx of new brands, repositioning and extensions of existing brands, how does your brand remain relevant? How do you appease brand loyalists and attract new customers?  What is the consumer trends influencing emerging brands in hospitality today?  How are brands connecting with today’s consumers and what is the importance of market and lifestyle segmentation? Who is the customer of the future and what is next on the brand development horizon. Here from design and development innovators who are challenging the status quo, creating, adapting and evolving brands for the ever changing consumer, delivering high levels of customer satisfaction and investor ROI. Expert panelists will share their brand strategies, insights on hospitality trends and what’s important to the consumer.

Developed by Boutique Design







 3.   How to Divvy Up Your Digital Marketing Resources: A Practical Guide to Allocating Your Resources
Room: 1E08

  • Robert Gilbert, CHME, CHBA president & chief executive officer, HSMAI


  • Max Starkov, president & chief executive officer, HeBS Digital
  • Cindy Estis Green, co-founder & chief executive officer, Kalibri Labs
  • Holly Zoba, senior vice president, hospitality sales, Signature Worldwide
Everywhere they turn marketers hear “digital, mobile, social, local.” How do you know how to allocate your marketing budget in today’s fast moving landscape? And when it relates to distribution, how do you manage those channels and their costs? This session is a primer designed for general managers and sales, marketing and revenue management professionals, and anyone else interested in understanding how to prioritize strategies to target consumers for your hotel in today’s environment where consumers are king and have access to everything anywhere.



Click here to Register


Copyright 2013 by HMG