Wednesday, April 23, 2014

 

 

 

 


2012 IHMRS Educational Programming

Need to recertify for your CHA or CHMS?  Earn up to 16 points by attending IHMRS educational offerings!
Hospitality Leadership Forum – up to 8 points
Sunday IHMRS Seminars – up to 4 points
Monday IHMRS Seminars – up to 4 points

Sunday, November 11, 2012 (7 sessions):

Time

Sessions

Topics/Notes

10:30 AM to 12:00 PM

Keynote Session

Keynote: Preparing a Hospitality Workforce That’s as Good as Gold

Room: 1E08

Moderator:

  • Robert Steele, III, CHA, president & chief operating officer, American Hotel & Lodging Educational Institute

Panelists:

  • Monique Donahue, CHT, vice president, research & development, American Hotel & Lodging Educational Institute
  • Chris Jack, assessment director, American Hotel & Lodging Educational Institute
  • Shelly Weir, senior director, state relations & educational programs, American Hotel & Lodging Educational Institute
     

A diverse and qualified hospitality workforce is vital to the health of the economy and the industry. This session will offer insights on education and workforce development options, illustrated with examples from the Educational Institute’s successful partnerships with a variety of hospitality organizations including workforce agencies, high schools, universities, and Pearson Education, to prepare our industry’s future workforce.
 

11:15 AM to 12:00 PM

Creating A Food Truck Strategy

Speakers:

  • Gary Koppelman, Mobile Food News
  • Crystal Williams, Barnes & Thornburg LLP
  • Matt Geller, SoCalMFVA
  • Gene Schenberg, PayAnywhere
  • James VanOsdol, Partstown.com

Food trucks are everywhere noted industry expert Gary Koppelman who will outline how your “Bricks and Mortar” foodservice operation can get your share of the growing mobile dining marketplace. From design and build through the licensing process this session will give you a plan of attack.

1:00 PM to 2:30 PM

3 Concurrent Sessions

1. Harness Online Resources to Increase Top-Line Revenues

Room: 1E08

Moderator:

  • Bill Linehan, chief marketing officer, Richfield Hospitality &  Sceptre Hospitality Resources

Panelists:

  • Joe Hyman, president & chief executive officer, Vizergy
  • Mark Lomanno, board member, New Brand Analytics
  • Michelle Wohl, vice president, marketing,  Revinate
  • Steven Gelb, chief executive officer, MaximRMS
  • Stephanie Axe, managing partner, DDSA Partners

There has been a sea change in paradigms regarding how to market your hotel, and attract and communicate with your guests. Our panelists will discuss the best options around Internet marketing, distribution services and revenue management, reputation management, and online channels.  Learn how they fit into your annual business plan to capture more market share and maximize revenue potential in this digital marketing era.

2. Technology GPS

Room: 1E07

Moderator:

  • Mark Ozawa, managing director, Windjammer Landing Villa Beach Resort

Panelists:

  • James Lamb, chief information officer, Interstate Hotels & Resorts
  • Mike Dickersbach, vice president, information technology, Thayer Lodging Group
  • Brian Garavuso, CHTP, executive vice president and chief information officer, Diamond Resorts International

If you had a flying DeLorean and could go back in time five years, what projects would you have gone about differently? Would you have implemented wireless sooner? Opted for a different TV? Implemented energy efficient technology? If you had, would you have been more competitive over the past three economically volatile years?  

The technology related decisions facing you today will impact your surviving, or even thriving, in the coming 24-48 months as technology is the absolute bottom line in managing the top two operating expenses: energy and labor. But where do you start? Whether you are a branded hotel, corporate hotel, independent hotel, owner, GM, operations or non-operations, this session will give you insight into today’s issues and questions as well as is needed to navigate the unknown turns ahead. 

3. ADA In Your Hotel and Your Workforce

Room: 1E09

Moderator:

  • Kevin Maher, senior vice president for governmental affairs, American Hotel & Lodging Association

Panelists:

  • Minh N. Vu, partner, Seyfarth Shaw LLP
  • Judy Young, assistant director, training and development, Cornell University

Compliance with the Americans with Disabilities Act and the ADA Amendments Act can be a confusing and complex responsibility. A progressive property can receive financial returns and ease employment needs by ensuring their property complies with the ADA. Hear from ADA experts on key compliance issues and how to make your property and your workforce disability friendly. Get your ADA questions answered today.

1:15 PM to 2:00 PM

Nobody’s Reading Our Emails Anymore

Speakers:

  • Steve Haweeli, WordHampton Public Relations Inc. 
  • Linda Kavanagh, Maximum Exposure

For many years restaurant public relations were based on making their emailing a press release. Today the challenge is to get the editor to wade through the hundreds of emails they receive daily to read your pitch. Noted publicist Steve Haweeli and other prominent publicists give you simple plans to execute strategies on how to publicize your restaurant.

2:15 PM to 3:00 PM

Why are NYC's Hottest Restaurants in Hotels?

Speakers:

  • Morgan Tucker, M. Tucker
  • Hunter Janoff, Marble Lane Restaurants
  • Elissa Bardzik, The Standard Highline

From the Nomad to Gilt, and Joel Robuchon to The Standard, many of New York City’s hottest restaurants are inside hotels. Come discover this phenomenon and how your restaurant could partner with local hotels.

3:00 PM to 4:30 PM

3 Concurrent Sessions

1. Hotel F&B: Designing Hotel Bars & Restaurants for the Guest Experience
Room: 1E08

Moderator:

  • Ned Barker, president, Grill Ventures Consulting, Inc.

Panelists:

  • Robert Polacek, partner + chief creative officer, Puccini Group
  • Steve Trowbridge, principal, Rhetroactive

A stimulating and animated discussion of bar and restaurant design is promised. The panel will tackle a multitude of timely questions. What are the principles behind great bar and restaurant design? What is “designing for the guest experience", and how does it differ from traditional design approaches? How does/should design for bars and restaurants within hotels differ from design of freestanding operations? How is technology affecting bar and restaurant design today? How have the changes and popularity of mixology affected bar design in the past few years? Hear from industry experts who are leading the way on bar and restaurant design, both within and outside of the lodging industry.

2.  Guest Satisfaction Trends in the US Lodging Industry – Key Insights from the American Customer Satisfaction Index (ACSI)

Room: 1E07

Moderator:

  • Patrick Mayock, editor in chief, HotelNewsNow.com

Panelists:

  • Jim Anhut, senior vice president, Americas brand management, Intercontinental Hotels Group
  • Michael Ennes,  senior director, brand development – luxury & lifestyle brands, Hilton Worldwide
  • Dr. Bonnie Knutson, professor, The School of Hospitality Business, Michigan State University
  • Dr. Forrest Morgeson, director of research,  American Customer Satisfaction Index (ACSI)
  • Loren Nalewanski, vice president, global brand management, Marriott International, Inc.
  • Dr. A.J. Singh, associate professor, Michigan State University

The purpose of the seminar is to first familiarize the audience with the American Customer Satisfaction Index (ACSI) and its role in tracking the state of customer satisfaction with the hotel industry in general and specific hotel firms. Secondly, the seminar will track changes in the drivers of customer satisfaction, customer satisfaction and the customer behaviors such as customer complaints and loyalty. The discussion period is from 1994 to 2012 and will include comments and commentary from academic and industry experts, who will interpret the results and provide insights and recommendations for industry to improve customer satisfaction and customer loyalty.

3:15 PM to 4:00 PM

Designing To Win

Speakers:

  • Kiwon Sanden, Steve Kamali Hospiality
  • Leah Mendelson, iCrave
  • Marc Celli, JC Furniture
  • Gilles-Fleur Boutry, Jeffrey Beers International
  • Gary Jacobs, Doland-Jacobs-Beers

With Manhattan’s restaurants busier than ever and Brooklyn debuting new eateries daily, the demand for signature design is bigger than ever. Come join our panel of industry experts as they take you behind the scenes from sketch to completion.

 

Monday, November 12, 2012 (7 sessions):

Time

Sessions

Topics/Notes

10:15 AM- 11:00 AM

 

HURRICANE SANDY RECOVERY RESOURCES
 

PANELISTS:
 

  • Andrew Rigie, NYC Hospitality Alliance
  • Robinson Hernandez, City of New York
  • Marilou Halvorsen, New Jersey Restaurant Association 

The scramble is on to either get your restaurant re-opened or if you are open, to work towards rebuilding your business.  Come join City of New York government and association professionals
from New York and New Jersey as they outline the resources available.

10:30 AM to 12:00 PM

Keynote Session

Women in Lodging (WIL) Keynote: Ms. Representation: Empowering Women in the Political Process

Room: 1E08

Moderator:

  • Nancy Johnson, CHA, chair, American Hotel & Lodging Association and  executive vice president, development, Americas, Carlson Rezidor Hotel Group

Panelists:

  • Laura Lee Blake, vice president, fair franchising & government affairs & general counsel, Asian American Hotel Owners Association (AAHOA)
  • Marlene Colucci, executive vice president, public policy, American Hotel & Lodging Association
  • Scott DeFife, executive vice president, policy & government affairs, National Restaurant Association
  • Blain Rethmeier, senior vice president, public affairs and government relations, US Travel Association

Although women make up more than half the population, they are still underrepresented both in politics and as voters. Get an insider's look at the upcoming elections, learn what issues are impacting your industry, and find out how women can play a greater role and advance our perspectives in the policy-making process from the travel industry's top lobbyists.

11:15 AM to 12:00 PM

Catering Concepts

Speakers:

  • Debbie Barnes,Party Rental, Ltd.
  • Carl Hedin, Abigail Kirsch Catering
  • Mike Warren, Great Performances

Catering in New York City has been evolved into full-scaled event building. This session will outline the many on-prem and off-prem trends that have made Metro NYC the catering capital of the world.

12:15 PM to 1:00 PM

Career Opportunities Outside The Kitchen

Speakers:

  • Rick Smilow, Institute of Culinary Education
  • Brian Schwartz, The Elliot Group

The restaurant and foodservice marketplace continues to create more jobs than any other industry. Many of those opportunities are infact not working on the line in the kitchen. For some the fit is sales and marketing of food/beverage, equipment and supplies. For others it may be managing, blogging and social media for a restaurant chain. Come listen to top industry experts unveil the hidden world of foodservice career opportunities.

1:00 PM to 2:30 PM

3 Concurrent Sessions

1. See your mission, achieve your vision!

Room: 1E07

Moderator:

  • Geoff Feingold, CMHS, director, national accounts, hospitality, HD Supply
Panelists:
  • Chris Crenshaw, CRME, vice president, strategic development, STR
  • David Henkes, vice president/on premise practice leader, Technomic, Inc.
  • Chris Klauda, vice president, lodging services, D.K. Shifflet & Associates, Ltd.

Capture more market share by effectively using statistics to develop your 2013 sales plan. There are critical questions vendors and suppliers need to consider when they are pushing for improved sales performance. Learn how to identify your target based on profiling data and optimizing cost benefits. With competition higher than ever, both industry newcomers and veterans will learn tactics to provide solutions for overcoming objections and garnering more of this $113 billion industry.

2. Hospitality New Normal – Are You Ready for It?

Room: 1E09

Moderator:

  • Thomas F. Morone, ISHC, CCIM, principal, Warnick + Company(California), 

Panelists:

  • William M. Bosch, ISHC, partner and co-leader, hospitality practice group, Steptoe & Johnson LLP
  • Linda Bruno, ISHC, managing director, Consulente International Ltd.
  • Jonathan C. Nehmer, AIA, ISHC, president, Jonathan Nehmer + Associates, Inc.
  • Richard E. Pastorino, ISHC, principal, RevPAR International
  • Richard Swig, ISHC, president, RSBA & Associates

An all ISHC panel continuing the discussion of the hotel economy and trends including operating environments, conditions, and constraints; sale transactions; real estate and various market trends; contract and lending issues; and the relationship between the U.S. and global economic conditions and hospitality.

1:15 PM to 2:00 PM

How Certification Can Help Your Business

Speakers:

  • David Eisenberg, Harvard Medical School (moderator)
  • Arlin Wasserman, Changing Tastes
  • Nil Sӧnmez, SPE Certified
  • Peter Esmond, Rouge Tomate

For over a century, certifications have been elevating and distinguishing brands of all types. With obesity at an all-time high and consumer confidence low, there is a need today for certification in the realm of food in hotels and restaurants. Join our panelists who will discuss successful seals + how a trusted food certification can be a game-changing business builder.

2:15 PM to 3:00 PM

How Action Stations are Transforming Healthcare Foodservice

Speakers:

  • Tony Almeida, Robert Wood Johnson University Hospital
  • Betty Perez, NYU Langone Medical Center

The restaurant and foodservice marketplace continues to create more jobs than any other industry. Many of those opportunities are infact not working on the line in the kitchen. For some the fit is sales and marketing of food/beverage, equipment and supplies. For others it may be managing, blogging and social media for a restaurant chain. Come listen to top industry experts unveil the hidden world of foodservice career opportunities.

3:00 PM to 4:30 PM

3 Concurrent Sessions

1. Young Leadership: 5 Things You Need to Know for Tomorrow
Room: 1E08

Moderator:

  • Mark Williams, CHT, director, development, Coakley & Williams Hotel Management Company

Panelists:

  • Bruce Barishman, director, performance excellence, Interstate Hotels & Resorts
  • Emily Ellis, principal consultant, Education & Training Concepts
  • Angela Gonzalez-Rowe, president, AGR Hospitality Solutions and founder, Latino Hotel & Restaurant Association
  • Randall Tucker, associate director, global diversity & inclusion, Starwood Hotels & Resorts Worldwide, Inc.

Young professionals! Learn from the best as you become the best! Join 'The Under 30 Gateway' as we journey back to the classroom for lessons from three DYNAMIC industry leaders on what we'll need for tomorrow!

2.  Put More International Heads in Your Beds

Room: 1E07                

Moderator:

  • Amir Eylon, vice president, partnership development- North America, Brand USA

Panelists:

  • Philip Guarino, co-founder/director, Emerging Market Luxury Advisors
  • Rodger Powell, managing director, Australian Hotels Association - TAA
  • Reem El Shafaki, senior associate, Dinar Standard
  • Jens Thraenhart, co-founder & president, Dragon Trail - Reaching Chinese Consumers Online

International travel to the U.S. is expected to grow at least 6 percent over the next five years.  Experts are projecting a major market boom for Muslim travel; Brazilians spend more in the U.S. than any other visitor; the Chinese are traveling to the U.S. in record numbers; about 70k Aussies head this way every month!  Are they going to your property?  Take part in this educational seminar and learn how catering to these markets can help increase market share for your company.

3.  In-room Technology: Tablets, TVs and Bandwidth
Room: 1E09

Moderator:

  • Naomi L. Stark, president, Stark Service Solutions, L.L.C

Panelists:

  • Kevin Smith, general manager, Viceroy Hotel Group - Cassa Hotel New York
  • Bill Folkerts, vice president, Quality Inn & Suites
  • Sunny Kim, Ph.D., assistant professor, University of Nevada Las Vegas

What are hoteliers, large and small, chain and independent, trying out in their hotels in order to differentiate from the competition and generate more revenue as well as loyalty – what’s working and what isn’t? Are you thinking of putting tablets in your rooms? Converging entertainment and communication systems into your HDTV’s? Building more bandwidth and charging for it? See what our survey has turned up!
 

3:15 PM to 4:00 PM

Made in the USA…Yes You Can!

Speakers:

  • Michael Posternak, PBAC
  • Brian O'Rourke, Cardinal Glass

 


 

 

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