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In the months leading up to the Show, generate editorial coverage for your company, your new product introductions and your show participation by sending press kits to editors of key trade publications. On Saturday, November 8, also be sure to submit 40 press kits to the Press Center located on the 4A Terrace at the Javits Center. Since all journalists attending the IH/M&RS must register in the Press Center, this offers you an exclusive opportunity to supply them with press materials about your product or services. For tips on assembling a press kit, visit "The Guide to Trade Show Public Relations" at www.glmshows.com/press/guidetopr.htm.
View Lodging & Foodservice Publications listing.
View an Anatomy of a Press Kit
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